Snapchat is launching a new Lens that lets users create and edit images using a text-to-image AI generator, the company told TechCrunch exclusively. The new “Imagine Lens” is available to Snapchat+ ...

Snapchat's Imagine Lens is now free for all US users. The AI Lens turns your typed prompts into custom images. Free users get limited generations daily. Snapchat is expanding its new Imagine Lens.

Snapchat is bringing generative AI videos to its social platform. The company has today introduced what it calls Video Gen AI ...

Snapchat is introducing Sponsored AI Lenses, a new ad format that lets brands engage with consumers in an immersive way. While Snapchat has offered brands the opportunity to pay for sponsored lenses ...

Snapchat’s newest ad format -- Sponsored AI Lenses -- taps into the social media company’s insistence on immersive AI-generated branding experiences, with companies like Uber and Tinder finding early ...

Snapchat’s new “Imagine Lens” marks the social media company’s first generative-AI lens dictated by free-form text prompts, while providing another potential reason for users to pay for Snap’s ...

For those unfamiliar, Snapchat Lenses are essentially AR filters available in the app, so that users can take photos and videos with these live AR effects. Thanks to artificial intelligence, the ...