Add Yahoo as a preferred source to see more of our stories on Google. The collaboration was officially revealed this week after extensive speculation, and O.T. Genasis suggested that the timepiece ...

DDG is pissed off that Audemars Piguet and Swatch are releasing an affordable collaboration because he paid so much for an AP watch previously. During a May 9 livestream, DDG ranted about the collab ...

Add Yahoo as a preferred source to see more of our stories on Google. The experts with whom we spoke were unanimous: The collection—with its candy-colored bioceramic cases, hand-wound Sistem51 ...

A watch launch prompted crowds in the hundreds at stores and malls across the country Saturday. The crowds were so large and rowdy in some locations that police were called, and some people were cited ...

If you pay even passing attention to the watch world, you already know that the hype machine went into overdrive the last few days as people worked themselves into an absolute frenzy over Swatch's ...

We finally have it. As our hypebeast soldiers prepare to kiss their their Legos and Kaws statues goodbye, pack up their Snow Peak tents, and make sure they have enough ground coffee to keep the ...

(CNN) — One company sells millions of low-cost watches a year, the other makes luxury watches that have sold for millions. Together, Swatch and Audemars Piguet have sparked a “high-meets-low” retail ...

The release of a Swatch and Audemars Piguet collaborative watch resulted in the sort of consumer excitement that can only be found in retailers' dreams. The problem is, the crowds got a little bit of ...