After Google said it had already filtered suspicious activity, this unexpected approach restored campaign profitability.

Reports of sexually explicit ads appearing on YouTube have gone up significantly, with users getting increasingly concerned about the platform’s content moderation efforts. A new incident shared on ...

WebFX reports on the rise of AI search ads, now embedded in AI-generated answers by OpenAI and Google, transforming how ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log into Google Ads ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

Until I started using ad-supported streaming services, yelling at the TV was an activity usually reserved for watching the New York Jets. My main gripes with these streaming services are that the ads ...

Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...

There are approximately 1.6 billion iPhone users globally, with 158 million in the U.S. While Apple’s highly engaged mobile audience has been of great interest to marketers, Apple has been slow to ...

Automakers are largely sitting on the advertising sidelines during this year's Super Bowl amid broader uncertainty in the U.S. automotive industry. General Motors, Toyota Motor and Volkswagen are the ...