Acquisition will give clients dedicated Amazon capabilities as Moburst accelerates its acquisition strategy following an ...

Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos. Amazon’s reign as the king of ecommerce won’t end any time ...

The Amazon Marketing Cloud (AMC), which emerged from beta last year, is at the beating heart of Amazon’s advertising ambitions. Amazon touted the product, which is its answer to a homegrown data clean ...

In the first part of this series, we dug into how to build out a solid campaign foundation with on-Amazon marketing. In particular, we went over how to prioritize different deal types, how to drive ...

Kroll was previously the president of worldwide marketing and distribution for Warner Bros. By Mia Galuppo Senior Entertainment Reporter Kroll stepped down from the post in 2018 in a shake-up at ...

Amazon Sidewalk is a new low-bandwidth networking technology that uses Bluetooth to connect Amazon devices. The goal is to provide a reliable, inexpensive connectivity solution that blankets large ...

Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with ...

This story was originally published in May 2022. It is part of a 10-part series that examines Amazon's booming advertising business: The people driving it, the ripple effects on other companies, and ...

ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems to blog articles and even music), coding and ...

Getting your business up and running as a new Amazon seller can be daunting. You must invest in top-notch Amazon marketing tools to get the most out of your online store. To help you out, here is a ...

Amazon launched a holiday campaign that features actor Adam Driver reading real-life reviews left by the e-commerce giant’s customers, per details shared with Marketing Dive. Driver turns the “deeply ...