Unity Software Inc on Monday rejected gaming software company AppLovin Corp's $17.54 billion takeover offer and said it would go ahead with its deal to purchase mobile app monetization software ...

Source: Unity Unity, the game engine company, announced on the 23rd that it is expanding its 'Core Standards' ...

Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...

AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a “successful turnaround,” Wedbush Securities said. “AppLovin currently has a ...

Roku is working with real-time 3D (RT3D) content company Unity to help marketers of mobile apps expand acquisition campaigns to streaming TV inventory. The solution, now in beta testing, combines Roku ...

Starting today, some developers can use the popular software Unity to make apps and games for Apple’s upcoming Vision Pro headset. A partnership between Unity and Apple was first announced during ...