AdLib Media Group, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and Octane11, the B2B data platform company bringing simplicity ...

The data suggests that marketers should enact promotions with longer lead-in promotions to tap into early discovery.

Factors.ai today released findings from its report, From Benchmarks to Blueprints: The LinkedIn Revenue Engine for B2B.

Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative buying experiences, ...

B2B advertisers are navigating larger buying groups and longer consideration periods, with AI also becoming part of how potential customers discover, research and validate brands. That’s according to ...

(This month’s Research Round-Up discusses the 2024 B2B Buyer Experience Study by 6sense. The 6sense study provides detailed insights regarding how business buyers make purchase decisions in real-world ...

The pressures of today's B2B sales landscape are vast. There are longer sales cycles, an increased number of stakeholders (6-10 people are now involved in the B2B buying process), greater appetite to ...

Snapchat’s Spend Smarter campaign targets B2B budgets by positioning the platform as an important place for business ...

The fundamental question for 2026 is not how visible you are in search, but how wide the gap has grown between where you invest in discoverability and where buyers actually form their decisions. Here ...