The rise in behavioural targeting is transforming B2B marketing at a time when greater efficiency and innovation is paramount. Alex Blyth reports There has never been a greater need for B2B marketers ...
With the majority of B2B buyers already having a brand in mind before beginning the purchase process, B2B marketing is ...
Every day, we experience changes in the business landscape with several factors coming into play. However, the customer is also changing. Baby boomers and millennials have different perceptions of ...
Many businesses spend heavily on digital marketing to generate leads for their products or services. Yet a growing share of leads can turn out to be of little or no value. The digital landscape is one ...
With the continuing rise of web 2.0 and the evolution of marketing automation, target marketing has become more refined – moving beyond demographics to enable B2B marketers to use behaviours to engage ...
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The paradox of modern marketing: We know more about consumers than ever, yet understand them less than ever
Marketers possess vast data but lack understanding, mistaking observation for comprehension. Companies like Kodak and Netflix ...
Building and creating optimised digital experiences have been the focus of marketing teams since the early days of the internet, yet the focus has been on the channel rather than the consumer. The key ...
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