In a time where digital transformation redefines business operations, the evolution of customer relationship management (CRM) systems strongly attests to technological progress. As the corporate world ...

Nutshell reports that small businesses benefit from CRM systems, improving customer retention and sales, while starkly ...

As the stories of failed rollouts and disappointing results continue to mount, many companies have shelved enterprisewide CRM initiatives in favor of targeted baby steps. But are they taking the right ...

Optimove has launched Optibot, a CRM optimization bot that uses artificial intelligence and machine learning to automate the analysis and interpretation of customer marketing campaigns behind the ...

CRM systems are the lifeblood of many businesses, and the volume of customer data within them keeps growing as companies digitize more processes. That data often is not being used to its full ...

Nutshell reports that many CRM implementations fail due to incompatibility. Evaluating customizable CRM features is crucial ...

CRM is a big expense. Implementation, updates, and training all add up. But does the value you're getting match your investment? With an ocean of data from sales and marketing, customer support, and ...

Mobile CRM firm Clari says the $20m investment announced today will fund continued development of the machine-learning software behind its sales productivity product and help expand its own sales ...

Machine learning is a term you can expect to hear a lot in coming years. ML makes no claims to sentience or general intelligence, but it can be very useful if you have large and fairly consistent sets ...

CRM systems are the lifeblood of many businesses, and the volume of customer data within them keeps growing as companies digitize more processes. That data often is not being used to its full ...