Opinions expressed by Entrepreneur contributors are their own. In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner ...

As marketers, we have more information about our consumers than ever before. This has occurred because of the rise in popularity of the internet and the digital world. Many businesses have evolved and ...

Opinions expressed by Entrepreneur contributors are their own. In this digital age, competition seems to be more rampant than ever. The attention of customers is scattered due to the many choices they ...

The 2026 Competitive Marketing Summit in Denver explores “The Art of Competitive Marketing” with keynotes by Renee Murphy and Ritu Kapoor on AI and strategy. The Summit delivered immense value—from ...

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

Today's marketers have more tools, technology, and data than ever before, with sophisticated strategies in place to build lasting customer relationships. This is according to the State of Marketing ...

Having consulted with a wide range of companies and CEOs on business growth strategies, I’ve had the privilege of witnessing the transformative power of competitive intelligence firsthand. This ...

Strategy today is less about expansion and more about sustaining relevance and advantage. In boardrooms and marketing meetings, strategy is often reduced to ambition i.e., growth targets, new markets, ...

Marketing shouldn’t mean throwing the kitchen sink against the wall to see what sticks. An effective marketing strategy is based on intensive research into your audience and existing marketing efforts ...