While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Psychology says people who are extremely brand conscious aren't always motivated by status or showing off. Psychology ...

Location is everything, so it was hardly a surprise when in-store shopping levels declined over the past few years as consumers settled into new remote work routines — they were in front of a computer ...

Consumer behaviour encompasses the decisions and actions of individuals and groups in acquiring, using and disposing of goods and services. It is shaped by an interplay of internal drivers—such as ...

For decades, companies measured brand strength through awareness: reach, impressions and audience size. Yet across retail environments, fan conventions and digital communities, a different metric has ...

The field of food systems research is increasingly focused on the intersecting challenges of climate change, market ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...