LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their new consumer segmentation engagement on the food packaging industry.

The job of a marketer is to build relationships with consumers. In the past, marketers accomplished this with wide-ranging communication — essentially, “spray and pray” methods. Today, however, ...

Models built on fixed demographic inputs are increasingly misaligned with how consumers behave across different moments. To ...

This is the third of five articles co-written by Sandra Thomas-Comenole and Frank Belzer on the "New Travel Consumer". The articles in this series delve into the concept of how COVID-19 and the ...

Six in 10 UK marketers (61%) believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for ...

Narrow-moat Beiersdorf BEI largely maintained its growth momentum in third-quarter 2023, delivering organic sales growth of 11.2% for the first nine months, compared with 12.3% in the first half. The ...

Verizon Communications Inc.'s VZ business has been gaining solid traction in the Consumer segment, backed by some major growth drivers. As of first-quarter 2025, the company’s wireless retail ...