During the second part of the 1960s and early 1970s, American manufacturers began developing ever more appealing graphic packages for their high-performance models. In some cases, the graphic packages ...

Not quite the real lore behind the Alfa Romeo badge, but it really does look like the snake is eating a little dude. Snakes are cool. I like all our snakey boys, and would like some future psychotic ...

A decade ago, designer, typographer and comic book creator Rian Hughes fixed the Marvel logo. As a man of a thousand logos for comic book publisher, the deficiencies in the logo rankled him so much ...

Ronald McDonald and the NBC Peacock may get more TV air time, but today's operating systems have cool logos, too. Google, Apple, Microsoft and the Linux crowd crafted mascots ranging from cute lizards ...