The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

State Farm “Stop Living on a Prayer” commercial, Courtesy of State Farm “Halfway There” insurance only puts in half the effort, and they demonstrate that by singing a hilarious parody of Bon Jovi’s ...

Amazon Ads' Fabrice Rousseau explains how AI, Creative Agent and interactive advertising are reshaping brand experiences, ...

What's the best way to learn about a car and its features? You could always read a review — we've got plenty. And while that can help you decide what car to buy, if you're just in the discovery phase ...

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

This year’s Super Bowl will again see a plethora of celebrities in the ads, ranging from Tom Brady to Cardi B to Scarlett Johansson. While there are some rules of thumb for effective celebrity ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

Major Major, a full-service creative advertising agency, has officially opened its doors in Los Angeles. Staffed by veteran creatives and executives across filmed content and digital media, the ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...