Gensler's team tested a range of vendor-created generative AI tools, some of which are now integrated within an in-house ...

The projects include work from 'Maya and the Three’ director Jorge Gutierrez, former Nickelodeon exec Albie Hecht and ...

New Firefly AI Assistant, powered by Adobe’s creative agent, enables creators to direct outcomes in their own words as the assistant orchestrates and executes complex, multi-step workflows across ...

Marketing’s secret weapon is still human.

The rise of artificial intelligence (AI) has raised concerns about a potential negative impact on jobs in creative fields, but a new analysis finds that those jobs aren't disappearing even as AI ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...

Overall, AI is expected to unleash the creativity of Sony Interactive Entertainment’s studios, power a more curated and ...

Google rolled out a brand new experimental AI tool last Thursday called Project Genie. By Friday, video game stocks were tumbling as a result. Gaming industry giants like Unity Software, Roblox, ...

Sony's Annual Report to investors includes a statement addressing how the company intends to use artifical intelligence at its PlayStation gaming division. Sony describes "how AI evolves the ...

AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people. But there's more to the story than the results, underpinning how ...

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