Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, ...

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will those programs give them reason to stay.

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Explore how omnichannel marketing transforms customer loyalty by creating cohesive and personalized experiences across all ...

TORONTO--(BUSINESS WIRE)--Customer loyalty is big business and getting bigger. The new research report “Loyalty Big Picture,” from global loyalty expert LoyaltyOne, found that the total 2019 customer ...

A major hang-up to fast food loyalty is the desire many have for variety in that market niche. While many customers frequently shop the same grocery store or pharmacy, few cater to just one fast food ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Africa’s Global Bank, United Bank for Africa (UBA) Plc, has rewarded thousands of customers with more than ₦400 million in anniversary bonuses under its flagship UBA Bumper Account, reinforcing its ...