Verizon Is Appealing to Longtime Customers With Verizon Shine Loyalty Program ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

McDonald’s CEO Chris Kempczinski put it bluntly on the Q1 2026 earnings call. The consumer environment is “certainly not improving, and it may be getting a little bit worse.” Higher-income guests are ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

Partner content - Australian brands are facing a new loyalty challenge, with consumers demanding more value, better ...

The South American carrier has a wide-reaching network.

Designed to deliver meaningful rewards and flexible redemption options that compliment customers everyday lifestyle and ...

For years, restaurant loyalty programs were largely transactional. Guests earned points, accumulated rewards and redeemed ...