From airlines to food-delivery platforms, many businesses use high-tech strategies to adjust their prices online.

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A quiet line in a Washington Post email reveals a bigger shift: companies are using your personal data to set prices just for you.

March 04, 2026 - Dynamic pricing sits at the focal point of regulatory crosshairs. Also called algorithmic or "surveillance pricing," this type of pricing uses customers' personal data to set ...

Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing model has gone wrong or an algorithm has overstepped. In most cases, neither ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

The traditional grocery store model, characterized by fixed prices on shelves, is undergoing a significant transformation.

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

SAN FRANCISCO (KGO) -- Amid the ongoing cost-of-living crisis, one Bay Area state senator says she's trying to make some prices more affordable. Senator Aisha Wahab has introduced a bill that would ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...