Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. People often say startups arise from passion. Mine came from frustration. My first ...

The management team has not yet convinced investors that this strategy will work.

This article originally appeared on David Raab’s Customer Experience Matrix blog. There have been two recent acquisition announcements in the B2B marketing automation space: LoopFuse by Salesfusion ...

Adobe delivered stronger-than-expected quarterly results and raised its full-year outlook, but investors responded by sending its shares lower. The disconnect reflects a growing concern that Adobe's ...

When it comes to leveraging and building an audience for premium OTT content, how do strategies differ for premium ad-supported content and subscription-based content? Evan Shapiro, CEO, ESHAP, and ...

In a recent Wall Street Journal article, the writer highlighted the risks of a freemium business model. Freemium is when a start-up venture offers it service for free for a Basic level service package ...