Aaron Rai is one of the top value picks for this week's DFS contests at the Genesis Scottish Open.

Ask anyone who loves cars and is passionate about design; Genesis is firing on all cylinders right now. The South Korean luxury automaker recently showed up at Le Mans with its Magma GT Concept, a stunning V8 supercar with an audacious interior.

When asked if the Scottish Open feels any different, with LIV players allowed in the field, Jon Rahm said: "Not really. It's just another event."

With sales on the rise, Genesis is bucking the luxury trend. Here's how the company continues to show gains quarter after quarter.

Chris Gotterup didn’t need to flex ahead of the Genesis Scottish Open – he’s the defending champion – but he did, anyway, with a come-from-way-behind victory at

The Genesis Scottish Open starts Thursday at the Renaissance Club in North Berwick, Scotland, with a field of 156. That includes 7 golfers from LIV.

Safety is one area where all three of these SUVs start from a strong base, with standard automatic emergency braking, lane-keeping assistance, and adaptive cruise control. The gap shows up in the details,

Genesis recently unveiled the 2027 GV70 in its homeland of South Korea, billing it a “facelifted” iteration of the current one, and as you can clearly see in the images shared below, it is not exactly a mid-cycle refresh, as the changes are minor.