There’s a fine line between genuinely trying to connect with a new audience versus just marketing your way into it for the sake of appearances. That’s been the challenge facing golf coaching and gear ...

The upcoming McIlroy-Scheffler showdown exemplifies golf’s transformation from tradition-bound sport to prime-time entertainment, building on a pandemic boom that continues reshaping how the game ...

Rory McIlroy and Scottie Scheffler are about to flip the script on traditional golf with the first-ever Golf Channel Games. On Dec. 17, these golf superstars will lead their teams through a ...

One of the (many) reasons why golf is so tricky is because the way most golfers practice isn't all that similar to the game we actually play. Yet, it's an essential part of getting better. We need to ...

LIV Golf, the global golf league blending world-class competition with entertainment and culture to grow the game worldwide, today announced new board appointments as the league focuses on securing ...