Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives ...
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There is a lot of speculation on why Google is buying AdMob, but the obvious reason is that Google wants more direct access to what they are betting heavily on--that mobile is the next great ...
The Federal Trade Commission has backed down from a fight that once seemed inevitable, giving Google the go-ahead to acquire mobile-advertising leader AdMob for $750 million. "The Federal Trade ...
Beyond the iPhone one could convincingly argue that the best thing to happen to mobile advertising in the past year was Google’s announced acquisition of AdMob. It got everyone’s attention — ...
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The following content is from an older version of this website, and may not display correctly. Google signed a deal to buy AdMob, a mobile display ad technology provider, for $750 million in stock. In ...
Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...
Internet search and advertising giant Google last night nailed its colours firmly to the smart-phone advertising mast by revealing it has agreed to acquire ad display tech firm AdMob for US$750 ...
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