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When and how to use knowledge graphs and entities for SEO

If you’re like me, you’ve heard plenty of talk about entity SEO and knowledge graphs over the past year. But when it comes to implementation, it’s not always clear which components are worth the ...
TechRepublic

How to Make a Call Center Knowledge Base Reps Actually Use

A call center knowledge base needs careful consideration to be relevant. Here’s how to create a helpful resource call center employees love to use. Having a knowledge base is non-negotiable for an ...
The Conversation

How generative AI is really changing education – by outsourcing the production of knowledge to big tech

Generative AI tools such as ChatGPT, Gemini and Claude are now used by students and teachers at every level of education. According to a report by Anthropic, the company behind Claude, 39% of student ...
Search Engine Land

Entity-first SEO: How to align content with Google’s Knowledge Graph

Align your content with Google’s entity understanding pipeline. Learn how to optimize pages, schema, and NLP signals for semantic precision and visibility. For years, SEOs optimized pages around ...