Add Yahoo as a preferred source to see more of our stories on Google. The JLR logo over the images of a Land Rover and a Jaguar car Jaguar Land Rover is no more. The British luxury car maker is now ...

Jaguar Land Rover will henceforth be known simply as JLR, the automaker announced on Thursday. The move will also see the automaker act as a “House of Brands” that will position the Range Rover, ...

Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

Two years ago, Jaguar Land Rover, which prefers to be called JLR, announced a reshuffling of its brands. With just two brands spelled out right there in the name, you would think very little shuffling ...

JLR reportedly told Autocar that the new badge will not replace the existing ones: “The Range Rover motif has been developed as a smaller symbol for where our familiar Range Rover device mark does not ...

Luxury car brands are always evolving, but some transformations are quieter than others. While Jaguar’s recent rebranding stirred plenty of conversation, Range Rover’s latest design update is taking a ...

Range Rover revealed a new logo at a recent investor meeting. Well, two logos really: A little one with an R stacked on top of an inverted R, and a repeating R pattern that looks like it was cribbed ...

Image shows the JLR ( Jaguar Land Rover ) logo on JLR Building in 2025. UK Luxury Automotive manufacturer makes Range Rover, Defender, Discovery and Jaguar brands. Jaguar Land Rover (JLR) is set to ...

Jaguar Land Rover, or JLR as it’s now known, is breaking into four sub-brands as part of its new corporate identity. Range Rover, Defender, Discovery, and Jaguar will become their own distinct brands ...

Image shows the JLR ( Jaguar Land Rover ) logo on JLR Building in 2025. UK Luxury Automotive manufacturer makes Range Rover, Defender, Discovery and Jaguar brands. The cyber attack that forced Jaguar ...