L’Occitane en Provence is showcasing its range of summer fragrances in a new virtual experience called L’Occitane Greenhouse, according to a Tuesday press release. Inspired by views and scents of the ...

The Virtual Try On (VTO) tool can "measure" one’s hair color virtually. According to the company, 70% of L’Oréal Paris website visitors experienced it. International cosmetics brand L’Oréal Paris is ...

Virtual reality isn’t all fun and games. It might seem that way since games have the largest share of VR applications, but education and training are coming on strong, according to Fast Company. Case ...

L’Oréal SA is expanding its use of augmented reality and artificial intelligence, after virtual try-on services over the past year prompted customers to buy more makeup and hair color products, said ...