It’s the most difficult common objection to overcome for most life insurance agents, especially those who are new or part-time to the business. It might even be worse than “I’m not interested.” At ...

This is the third year I’ve published a life insurance agent’s to-do list. The list represents my humble attempt to suggest ways for agents to be more productive and effective in the year ahead. A few ...

Only a few years ago, with the onset of the COVID-19 pandemic, many in the life and annuity insurance industry believed that the direct-to-consumer channel would be a salvation — and that agents would ...

For decades, the life insurance insurance sales industry has remained an enigma for many consumers. Befuddling sales processes, complex product offerings, and a lack of business transparency have left ...

In “Is Your Marketing Message Missing the Mark?” I observed that agents in the middle market who use estate planning as a pathway to sales were wasting their time. That’s because the merely well-to-do ...

David Price is the CEO and Founder of The Price Group, one of the fastest-growing insurance agencies in the country. Final expense life insurance is becoming one of the most important and accessible ...

Columbus has become home to a notable player in the life insurance industry. Apex Agency, headquartered in Central Ohio, is bringing a different approach to scale, growth, and leadership in a ...

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