For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...

For decades now, the PlayStation logo has been accompanied by an iconic jingle. It’s a very simple sound, but anytime it appears in a commercial or trailer, fans immediately know that a PlayStation ...

Tohru Okada, the Japanese musician behind the distinctive sound that has accompanied the PlayStation logo in advertisements for a quarter century, has passed away. The news of Okada’s passing was ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

We may receive a commission on purchases made from links. You may not know the name Tohru Okada, but if you've ever owned a PlayStation console, you'll be familiar with one of his most iconic ...