Market development and market penetration were two of four distinct company growth strategies identified by Igor Ansoff in a 1957 "Harvard Business Review" article. Product development and product ...

Recycling market development is not a new concept. In the 1990s, the U.S. Environmental Protection Agency (EPA) created programs to try to drive recycling and recycled-content use and purchasing.

Sign up for The Morning Report with all your must-read news for the day. For the second time in two years, the city of San Diego has nixed a plan to transform a city ...

Market situations change, so it makes sense to change up your product mix as well. Your product development strategy is a path forward in an evolving marketplace, keeping your business relevant and ...

It can be intimidating to expand your business into a new market. You want your efforts to be well-received and successful; however, what works in your existing markets may not work in other areas.

Frank Robinson promoted the term minimum viable product (MVP) in 2001. He defines it as a “right-sized product, big enough to cause adoption, satisfaction, and sales.” But that's not the most ...

The sportswear industry is a vibrant and highly competitive market, where brands must continuously innovate and differentiate to thrive. In my recent acquisition of a sportswear company, I've learned ...

Big moves in stocks and cryptocurrencies have commanded the lion’s share of investors’ attention this week. But things are also unfolding in the bond market that could have major implications for ...