Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. As a B2B marketer, I know what unique battles you face.

The traditional funnel breaks down because too many firms keep pushing for interest before they've shown real understanding.

Instacart is redefining full funnel marketing with AI, Ads Studio, and short-form video. Can its bold strategy transform ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

Acquisition will give clients dedicated Amazon capabilities as Moburst accelerates its acquisition strategy following an ...

Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago By ...

In today's landscape of digital buying and selling, enterprises often have an upper hand in marketing because they have dedicated teams supporting digital, remote, and omnichannel selling. Those large ...

AI-native B2B buyers finish their evaluation before your sales rep says hello. The funnel is now fiction. Here’s what winning companies do instead. The funnel is dead. Not evolving. Not disrupted.

AdRoll, an AI-powered multi-channel advertising platform, today released the Q2 2026 edition of its State of Digital Advertising Report, revealing a growing divide between prospecting and retargeting ...

Explore how AI is transforming brand awareness and decision-making, shifting the marketing funnel and challenging traditional ...

SeedX, a growth-focused digital agency, has announced the expansion of its service portfolio with a dedicated b2b fintech marketing agency offering designed to support fintech companies navigating ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...