Welcome to the latest episode of the Marketing Vanguard podcast, recorded at Cannes Lions. Today, host Jenny Rooney speaks with Mark Ritson, world-renowned marketing professor and founder of Mini MBA, ...

In Greek mythology, Sisyphus was the legendary king of Ephyra, famous for his cunning – and infamous for the punishment metered to him by the King of Gods. Each day, without end, he was destined to ...

When Mark Ritson announced from the stage of the Palais that he was retiring ‘brand codes,’ the concept he has taught across his Mini MBA for years, he simply credited Byron Sharp’s colleague Jenni ...