Instead of spreading resources thin across a broad market, niche positioning lets you develop mastery in a space where you ...

Financial advisors often miss opportunities to scale up because they focus on too large an audience. The ideal goal for many advisors is to build a practice that will continue to expand as their ...

Stop chasing viral trends. Instead, choose a durable, validated sub-niche where you understand the customer's pain, the ...

In as competitive a field as insurance sales, agents and brokers are always looking for ways to increase their sales, profitability and competitive edge. Whether using new marketing tools such as ...

One question I hear all the time is about leads. Qualified leads. Good lead companies. Leads that work. Whew! It’s exhausting! And my usual response is, “Maybe you need more ‘qualified’ leads or maybe ...

Why should a homeowner do business with you? In today's very competitive mortgage market, you must set yourself apart from your competition. In an industry where niche marketing is very successful, it ...

There is a product or service out there for everyone. But, some can be so specific that their target market is an eighth of the size of a major consumer industry. While there are many advantages to ...

On the surface, it’s an easy question to answer. Working with RIAs on their marketing strategy, we’re always asking advisors and executives to share their firm’s unique value proposition. Often the ...

Let’s talk about how to expand the reach of your niche marketing. Guess what? You don’t have to expand your niche! Hear me out. First, I want you to do an exercise. Close your eyes for 30 seconds and ...

If you’ve been following the immersive market at all, you’re probably familiar with the fact that even though the Google Glass was far from a hit, it lived on for years as a hands-free industrial and ...

There's no doubt that attracting your target market is essential to the success of your business. But what if you're not sure how to go about finding and targeting those specific individuals? In this ...