In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

If you read popular science books about the brain, you might have encountered a new “grand theory” called predictive processing. If you haven’t yet, you will. Over the last two decades, it has gone ...

Neurologists use millisecond-level M/EEG tracking to prove the human brain and AI language models organize and predict language using parallel processing principles.

Hallucinations and ego-disturbances are core symptoms of schizophrenia spectrum disorders (SSD), characterized by misperceiving one’s own actions and thoughts as externally produced or controlled [1].

Atypical sensory processing is a common feature of autism, yet the neural computations that give rise to these differences, particularly in relation to biological sex and etiological origin, remain ...

Zohar Bronfman is the cofounder and CEO of Pecan AI, a predictive analytics platform making advanced AI accessible to business teams. For decades, predictive analytics was a capability largely ...