The Vision Prime lineup now grows from the original 24/35/50mm T1.4 trio to six lenses, covering ultra-wide through medium ...

As you start to shop for lenses, you'll come across the terms "prime" and "zoom." But as with most gear decisions, understanding what those are, what their impact is and what you should choose isn't ...

I knew that TTArtisan was following its ultra-cheap 50mm f/1.8 Neo with an 85mm –and finally more details have surfaced ...

SIRUI Optics expands its Vision Prime full-frame cine primelineup with three brand-new focal lengths: 15mm T1.6, 75mm T1.4, and 150mm T4 (1.5x Macro). The lineup now grows from the original 24/35/50mm ...

We may receive a commission on purchases made from links. The phones in our pockets may have gotten impressively versatile at capturing life's moments as they happen, but there are still reasons to ...

When I was traveling the country back in the mid-2000s doing photojournalism internships at various newspapers, I constantly heard the staff photographers say they were going to “make” a photo. That ...

The NIKKOR 85mm f/1.2 S is a truly spectacular prime lens. Many have described it as perfect and even Nikon’s best-ever lens. It’s also our favorite Nikon lens for portraiture. This telephoto prime ...

ARRI combines German precision and elegant Japanese design, with their new compact Ensō Prime line of 14 cinema lenses and Vintage Elements. NEW YORK--(BUSINESS WIRE)--B&H is pleased to announce the ...

Achieve the cinematic look you seek with a high-speed T1.5 aperture and create shallow depth of field with its 12-blade iris, for gorgeous bokeh. The lenses cover full-frame sensors, but even the ...

Company bills it as the first lineup of large-format cinema lenses to offer an aperture value of T1.3 across all focal lengths When you purchase through links on our site, we may earn an affiliate ...

The new Sony 24mm f/2.8, 40mm f/2.5, and 50mm f/2.5 are three new compact prime lenses that each cost $599.99 and will be shipping in mid-May. While they uphold the reputation of quality Sony has ...