I’ve spent the past two decades helping companies build and launch products including Microsoft, Google, and now Xero. Some of these products have gone on to be very successful. Others have been total ...

There’s no one right way to go about product design. Many methodologies exist, and many of them are good ones. But there are a few elements of product design that are too often neglected in the ...

As consumer expectations continue to evolve, the brands that succeed will likely be those that balance aesthetics with practical usability.

At the beginning of the design phase, it is important to enumerate the exact customer requirements that your design must satisfy. The Product Design Specification tool, or PDS, is a tool that is ...

Effective design in startups goes beyond mere aesthetics, focusing on structured decision-making to solve real problems and drive business growth. Founders often misjudge the role of design, either ...

To overcome resource scarcity, meet emissions targets and exceed customer expectations, manufacturers are steadily increasing their environmental consciousness. Those set to succeed are doing so ...

At Kearney’s recent Product Excellence and Renewal Lab (PERLab) annual Future of Design conference, Robert Brunner, founder and partner of Ammunition, said, “What sets apart a great design from a good ...

“Many startups make the mistake of ignoring the value of non-patent intellectual property…. A company’s brand can be immensely valuable in the marketplace.” Although it may seem like the name “startup ...

This degree is one-of-a-kind, attracting makers and innovators interested in a more sustainable 21st century. The Sustainable Product Design and Innovation program is a unique, interdisciplinary major ...