AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products companies plan ...

As consumer goods companies look to cloud ERP services to enable real-time visibility into their promotional spend, swiftly grow their business and expand to new markets, they are coming to a new ...

dunnhumby has acquired Apartis Software, an enterprise marketing and promotions management company. The deal is the culmination of a strategic partnership between the companies that embedded dunnhumby ...

Cresicor, a consumer packaged goods trade management platform startup, raised $5.6 million in seed funding to further develop its tools for more accurate data and analytics. The company, based ...

Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. Plano, TX: Business Publications, Inc., 1983. (2nd edition, 1987. 3rd edition ...

Farris, Paul, and John A. Quelch. Advertising and Promotion Management: A Manager's Guide to Theory & Practice. 2nd ed. Melbourne, FL: Krieger Publishing Company, 1987.