Silicon Valley

Roblox bid for ad riches collides with wary sponsors, developers

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...
U.S. News & World Report

Roblox to Overhaul Ad Policies, Introduce Revenue Sharing in 2027

March 20 (Reuters) - Videogame platform Roblox said on Friday ⁠it ⁠would take a portion ⁠of revenue from in-game brand deals starting next year, as part of a broader advertising-policy overhaul ...

Roblox ads enticed, targeted kids as young as 5 to try caffeinated potato chips, watchdog says

Ads on the wildly popular video game platform Roblox enticed kids to try caffeinated potato chips — and they targeted ...

Roblox (RBLX) Partners With EDO To Bring TV Style Ad Benchmarks In Game

Roblox (NYSE:RBLX) has partnered with TV analytics firm EDO to measure advertising outcomes on its platform. The partnership introduces industry standard benchmarks that compare Roblox ad engagement ...
Business Insider

Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business

Roblox said Wednesday it is making a new video ad format available to all advertisers, one of several initiatives the online entertainment and gaming platform is undertaking as part of a mission to ...
Techlicious

Roblox Introduces New Ad Format with In-Game Rewards

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...
Reuters

Roblox announces new ad format, Google partnership to boost advertising business

April 1 (Reuters) - Roblox (RBLX.N), opens new tab on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google (GOOGL.O), opens new tab to help ...
adexchanger

Roblox Says Ads Will Not Have A Notable Impact On Its Business This Year

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...
adexchanger

Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...
Hosted on MSN

Roblox Stock Rises on Google Ad Collaboration. Gen Z Users Are Key.

Roblox stock rose Tuesday after the videogame company said it is partnering with Google to expand its burgeoning ad business. The collaboration with Alphabet-owned Google is a “foundational element in ...

Did New Kid-Safe Accounts and TV-Style Ad Metrics Just Shift Roblox's (RBLX) Investment Narrative?

Earlier in June 2026, EDO announced it is extending its investment-grade outcomes measurement to gaming advertising, starting with Roblox, while Roblox rolled out new Roblox Kids and Roblox Select age ...