Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

May 14, 2025 -- Megan DeGruttola -- Over the past few years, the kinds of B2C and B2B use cases businesses have sought our help in solving have grown in variation and complexity. Today’s companies ...

You’re probably sick of hearing about data silos, but that doesn’t mean they don’t still exist. Data engineers toil away managing data infrastructure and building ETL pipelines into data warehouses, ...

Twilio announced what’s pitched as a next-generation Customer Engagement Platform (CEP) at its SIGNAL conference, including a series of updates aimed at re-shaping customer engagement through AI and ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Twilio’s TWLO shares have gained 38.5% in the year-to-date period, outperforming the Zacks Internet – Software Industry, Zacks Computer and Technology Sector and the S&P 500 index’s growth of 35.1%, ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...