Brands that run advanced analytics in-house know they aren’t just owning campaign measurement – they’ll have to mine data from scores, if not hundreds, of vendors, publishers and partners. Trivago’s ...

In an effort to combat the hold that online travel agencies have on the hotel market, Trivago is focusing on building a capability for direct access between hotels and travelers. “What has happened ...

he company, which made its public debut in 2016, allows customers to search through hotel deals aggregated across a variety of online travel agencies. (Representation image) Hotel-search company ...

Trivago's growth is has been boosted by its global brand marketing campaign, and it plans to ramp up ad spend. Trivago is acquiring the 70% of Holisto that it didn't already own for $26 million in ...

Travel metasearch sites such as Trivago and Tripadvisor fell considerably short of pre-pandemic 2019 revenue levels in 2022 while travel companies in other sectors, such as Airbnb in short-term ...

Trivago has been named as the official online travel partner for the event, and is set to have its branding featured on the indoor floor graphics, social media and print materials. It is the first ...

(Reuters) - Hotel-search company Trivago NV is looking to increase the share of its business that comes from independent hotels and alternative types of accommodation at a time when its two dominant ...

In its effort to gain a stronger hold on the hotel market, Trivago is implementing a tool that could change how it makes money and reduce the role of online travel agencies in bookings. In an effort ...