Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...

Discover objective insights into attention, emotion, and choice with scientifically validated neuromarketing tools – so you can design better products, ads, and experiences with confidence. With ...

This study examines the differences in emotional expressions between face-swap deepfake videos featuring real human subjects and their authentic counterparts and investigates how these discrepancies ...

Smart classroom solution for immersive learning using web-based eye tracking and facial expression analysis. See features now This chapter presents structural equation models (SEM) to analyse the ...

Abstract: Analyzing human multimodal language is an emerging area of research in NLP. Intrinsically human communication is multimodal (heterogeneous), temporal and asynchronous; it consists of the ...

Abstract: In conditionally automated driving, drivers decoupled from operational control of the vehicle have difficulty taking over control when requested. To address this challenge, we conducted a ...

This study investigated how sport consumers allocate their attention on professional sport teams’ Facebook pages, with a focus on visual attention patterns, the impact of content type and topic, the ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance.

Smart classroom solution for immersive learning using web-based eye tracking and facial expression analysis. See features now Learning experiences are intertwined with emotions, which in turn have a ...

Anthropomorphic product design is often assumed to increase consumer engagement, but its neural mechanisms and boundary conditions remain underexplored. This study employed a multimodal ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Livestream commerce (LSC) has redefined digital retail in Southeast Asia, with Indonesia as its most competitive market. The two dominant platforms, Shopee Live and TikTok Shop, leverage vastly ...