Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...

The Unity Cube is an objectively terrible game that was built to test the limits of what Quest content Meta would allow into its uncurated App Lab program. The experiment continues to prove its worth; ...

AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a “successful turnaround,” Wedbush Securities said. “AppLovin currently has a ...

Unity Software Inc on Monday rejected gaming software company AppLovin Corp's $17.54 billion takeover offer and said it would go ahead with its deal to purchase mobile app monetization software ...

Source: Unity Unity, the game engine company, announced on the 23rd that it is expanding its 'Core Standards' initiative—designed to increase transparency in the gaming ecosystem—into the advertising ...

Starting today, some developers can use the popular software Unity to make apps and games for Apple’s upcoming Vision Pro headset. A partnership between Unity and Apple was first announced during ...

Programming for Microsoft's holographic headset leverages familiar tools -- Visual Studio and the Unity 3D framework -- in very unfamiliar ways Microsoft’s HoloLens is an intriguing device that ...

Unity Technologies has launched an update that makes it easier to insert augmented reality features into native mobile apps and games. The update for Unity 2019.3 comes after Unity announced its AR ...