Billionaires and tech leaders, including David Zaslav and Bob Iger, meet in Sun Valley for the annual Allen & Co conference.

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...

The small Idaho resort town of Sun Valley will be once again overtaken by media and tech titans for the annual Allen & Co.

Tourism doesn’t just need QR codes; it needs the right mix of generators so each scan delivers context-specific content that feels native to the site, season, and visitor journey. Why tourism lives or ...

The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans closer to the sports they enjoy — and make advertisers part of the exchange. The new ...

The platform, "ESPN Fan House," aims to foster "a new class of participation-based sponsorship" across media including TV, digital and onsite events.

ESPN is bringing the fans home. The Disney-owned sports network has launched ESPN Fan House, a “fan-centric engagement hub” that will “connect fans more deeply with ESPN’s coverage of college sports, ...

For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit. The tool behind it should track scans down to the channel, feed data into a ...

(1) No purchase necessary to enter or win. A purchase will not increase your chances of winning. (2) Eligibility: The 2025-26 Bucks Antler Access Sweepstakes (the “Sweepstakes”) is open to legal ...

(1) No purchase necessary to enter or win. A purchase will not increase your chances of winning. (2) Eligibility: The 2026 Clover All-Access Pass Sweepstakes (the “Sweepstakes”) is open to legal ...