Nielsen has for years been the subject of criticism from some of its flagship TV clients. One way to address the squabbling?
Roku wants to give advertisers new ways of determining whether their commercials are really helping to spur purchases and ...
Hudson Vertical's Thom Woodley affirms that AI does indeed have a role to play in the evolution and expansion of the vertical drama industry, given the data-driven nature of the business and its roots ...
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