Efryll Carmelo Publishes ‘My 15-Year SEO Journey,’ From Link Spam to AI Search

Senior SEO manager Efryll Carmelo traces 15 years of search marketing, from 2010’s automated link-building software to 2026, ...

The Web Is Growing A Second Layer – Almost A Third Head

Google shipped two new specs weeks apart. Here's what OKF and ARD actually do, how they differ from LLMs.txt and MCP, and ...