“The Customer is Always Right” – except when they aren’t. This idea is antiquated, let’s replace it with an “Aim to Please Approach.” What does it really mean? It’s asking yourself: “What can I do in the next 55 minutes to make these guests leave saying WOW?” Here’s where most get it wrong. “The Customer is Always Right” actually creates a victim mentality that turns servers into people-pleasers. There’s a powerlessness in “whatever you say, goes!” That’s just not reality anymore. Modern restaur